QMATIC and Vodafone stir up dust on the retail arena

Vodafone UK have unveiled their first retail stores to introduce the company's new global retail concept. Starting with Cheltenham, initially 100 stores in the UK have been rebuilt to incorporate the new brand image and intensified customer centric strategy, with more stores following.

Following successful trials, each store is being designed to include defined areas to inspire and direct customers to exactly what they need on arrival. This intuitive customer experience is being implemented in all of the chosen stores, and features new technology such as a tool to identify a customer's enquiry and resolve it quickly.

QMATIC has delivered a bespoke and award-winning Customer Flow Management solution that is being integrated into Vodafone’s store optimisation programme.

Business benefits
"The work we are carrying out for Vodafone represents an exciting development for us," said Niklas Thoresson, QMATIC UK Managing Director. "We deliver complete solutions that successfully assist our customers in their performance improvements," he said. "The success and commitment in the Vodafone relationship demonstrates that QMATIC delivers strong business benefits," he added.

QMATIC was engaged in the early stage, developing a practical solution to deliver the new retail strategy. An important part of the QMATIC offering included a defined and measurable customer experience with a strong business case to support the investment.

Performance results
Since their launch, Vodafone’s new concept stores have shown some impressive performance results.

Ian Shepherd, Director of Commercial Operations for Vodafone UK, said: "This investment ensures Vodafone will differentiate itself on the high street and strengthens our position in the mobile arena as revenue market share leaders. We are passionate about the products and services that we provide and this innovative retail experience will allow new customers to trial services such as mobile TV and will support and serve existing customers by giving them the help they need."

For more information, please contact Marketing Manager Pia Knudsen on pia.knudsen@q-matic.co.uk